Eye on Marketing
Penguin Suits wins 2 Best of Boerne Awards!
Penguin Suits is proud to announce that we received silver for "Best Advertising Agency" and "Best Web Designer" in Boerne. Thanks for voting for us. We love working with you.
Penguin Suits Wins 2014 International Creative Award
Boerne, TX, May 2014 - Out of more than 5,000 submissions from 24 countries, Penguin Suits is named Bronze Winner in the 2014 Summit Creative Award® competition for its creative logo work for IW & Associates new branding.
What is Keyword Research?
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. It will predict shifts in the market, tell you what people are looking for, and the terms they are using to find it. Every word typed into a search engine search is recorded.
It's a Mystery!
It was a dark and stormy night. I was sitting at my desk going through my many emails (having double checked that my surge protectors were adequately protecting) and noticing a strange trend in the theme of the requests sent to me. Most were about websites that simply could not be found. I let my fingers do the walking and strolled around the dry and fairly quiet lanes of the World Wide Web. The theme continued in online newspaper accounts, news blogs, and social blathering. Websites were, indeed, not being found....
Page Title, Keywords, and Title Tags... Oh My!
It is important to optimize your website. I know you hear this all the time. Optimize, Optimize Optimize. But the real question is what does optimization this entail? Well. . . The fact of the matter is that it entails many pieces that work in conjunction with each other...
Penguin Suits featured on list for Top Social Media Marketing Firms!
Penguin Suits is honored to announce that we've made the list for the Top Social Media Marketing Firms in the San Antonio Business Journal! Debi was also quoted in the San Antonio Business Journal's article about social media!
Why Is My Website Not Being Found by Search Engines?
"I don't understand. I built this huge flash site and I can't find it in any of the search engines."
The format of a website will make or break the site in terms of being found in a search engine. The website's functionality also determines how well it will be viewed in a particular browser, device or computer.
The format of a website will make or break the site in terms of being found in a search engine. The website's functionality also determines how well it will be viewed in a particular browser, device or computer.
The Marketing Pitch!
Pitch has many definitions: the slope of a roof, the toss of a ball, the tone of a voice, the sway of a ship or the presentation of a product or service.
This can be a heart stopper for some people, and a struggle, at best, for others. Pitches do not have to be intimidating.
I gave my first pitch when I was in college. I was pitching a marketing plan for an event. I was dressed in my best conservative wool suit, with a brightly colored silk shirt and my new shiny black pumps. I was scared to death, but I had my notes, I had practiced, and I had this stuff down...
Putting the Icing on the Cake
Through our 11 years of experience, we developed a step-by-step design process to better assist our clients in creating engaging marketing materials. The process allows us to focus more quickly and more throughougly on our clients' needs, thereby allowing us to deliver superior products rapidly.
Search Engine Optimization is a Necessity
Search Engine Optimization is the process of taking a website and making it easily found on the internet by search engines. To make it easy to find, key words are added to your website and are placed in the code. These key words should reflect your websites message and be the key words that are commonly used by the public when searching for your type of business.
